Ballantynes of Walkerburn is a unique family business, one of the last figurines manufacturers based in the UK. With an initial focus on bronze sculptures, they have extended their services to crystal and bottle engraving.
To celebrate their 30th anniversary, we designed for Ballantynes a new brand identity that takes its roots in the village's rich heritage. Textile history is embedded in the village identity, from its architecture to the name of the valley and river. During the war time, the mill was producing 10,000 yards of tartan per week for the Army. This has forged a long-term relationship between the village and the forces, a relationship that is also part of Ballantynes history. We explored those codes that tie subtly to the past while retaining a modern and contemporary aesthetic.
We used the iconic forest green of the Royal Scott's tartan, a deep and rich colour. This colour palette strongly evoked Scotland while relating to their 100% made in the UK products. Although the colour palette sets a traditional tone, pairing this with a simple typography approach secured a thoroughly current brand expression that resonated with Ballantynes varied customers. The logotype and bespoke typeface are inspired by the industrial past of the village. Juxtaposing the theme of heritage with a modern and minimal typographical solution allowed us to create a brand identity that evokes Ballantynes commitment to innovation – a brand that is looking towards the future.
We placed story telling at the heart of their new website rethinking its entire structure, making it easier for visitors to navigate their broad catalogue of more than 1000 objects. We designed icons to explain the brand’s ethos and the care they put in treating their customers, staff and the environment to the highest standards. The website also featured newly commissioned photography that celebrates their talented craftsmen.
It has been an extremely rewarding project, following the launch of the new website their online sales have gone up by 40%. This was a great opportunity for us to add value to an ethical and sustainable family business, a client we are proud to have worked with.