In 2019, the British Museum hosted the largest exhibition dedicated to manga ever held outside of Japan. Immersive and playful, the exhibition explored manga’s global appeal and cultural crossover.

Manga is a visual narrative art form telling stories from gender to adventure, in real or imaginary worlds. The marketing campaign had to reflect on the wide variety of the subjects and appeal to a non-traditional British Museum audience. We used a fluorescent orange widely used as a complementary colour in black and white manga. We designed the print collaterals, on-site and off-site signage, including a bespoke displays across London.

Photography: Leon Chew