Fire & Fizz is a non-alcoholic soft drink brand that embodies the fusion of British and Jamaican cultures. Based in South London and of Jamaican heritage, the founder wanted to celebrate this cultural duality, blending her British upbringing with her Caribbean roots.

The recipe for Fire & Fizz reflects this fusion, combining traditional British ingredients like apples and pears with Caribbean spices such as ginger and chili. The result is a refreshing, spicy drink that delivers a lively kick without the worry of a hangover.

For the brand’s design, we were given full creative freedom, with one key requirement: to embrace a fun and colourful approach. The colour palette, featuring bright yellows and vibrant pinks, reflects the energy of the Caribbean and the warmth of its spices.

Additionally, we developed a series of playful icons that highlight key ingredients, reflecting the natural, authentic nature of the drink while maintaining a distinctive visual identity.

We were also responsible for naming the brand, drawing inspiration from the balance between the drink’s effervescence and its fiery, bold flavours—perfectly capturing the founder’s vision of cultural synergy.