The Royal Society of Arts (RSA) is launching RSA Spark, an innovative online learning programme designed to connect and empower a diverse global audience. This programme brings together learners from all walks of life, including students from under-resourced schools, further education institutions, and social enterprise programmes. RSA Spark particularly focuses on individuals from low-income backgrounds, those excluded from traditional education systems, those with additional learning needs, and groups underrepresented in investment and decision-making spaces.
Our key challenge was to create an identity that resonated with RSA Spark’s broad audience—from learners to mission-driven partners essential for the programme’s success. The brand had to embody the programme’s core values of collaboration, inclusivity, and progress, while supporting the RSA’s mission to spark ideas and drive social change.
The RSA Spark brand identity is designed to be warm, inclusive, and dynamic—reflecting the programme’s emphasis on collaboration, the exchange of ideas, and continuous growth. The colour palette reflects the three key elements at the heart of RSA Spark. Warm tones symbolise the spark of creativity and innovation, while green shades represent growth and sustainability. RSA Teal was also incorporated to convey trustworthiness and reinforce the programme’s connection to the established RSA brand.
The typography was carefully chosen to be friendly, accessible, and inclusive, catering to learners with diverse needs and abilities.
We designed a set of simple yet impactful icons to reflect RSA Spark’s core values. Using floral and spark-like shapes, the icons represent nature, creativity, and ideas igniting into action. These assets also help differentiate the programme’s various audiences, making the identity adaptable and functional.
Our work for RSA Spark reimagines how the RSA can engage with a diverse global community of learners and change-makers. As the programme is still in its early stages, we developed straightforward brand guidelines to empower the RSA’s in-house team to implement and evolve the brand as the programme grows.
Our services included:
Visual identity – Naming of the programme and tagline – Copywriting for elevator pitch and value proposition per audience