To support Tate’s most ambitious fundraising campaign, we designed a printed piece that brings together personal stories, iconic artworks and a vision for the museum’s future. The unfolding format encourages discovery, gradually revealing the scale of Tate’s impact and the opportunities that donor support can unlock.

Alongside the leaflet, we created a gold Tate Life Membership card inspired by the symbolism of a golden ticket; an invitation to become part of Tate’s story and help secure its future for generations to come.